The best way to get an answer for this would be by first asking oneself the prime reason for buying diamonds. The immediate logical answer with most women is “Because a diamond is beautiful and is forever”, which is 100% true as we all know that a diamond is indeed a very beautiful gift of the nature.

But no one has ever given a thought on why a diamond is so expensive or why is it really over-rated. Most people think that it is so, because a diamond is a rare gemstone, which is a complete misconception! Just imagine if it is genuinely so rare then why is it available in any quantity in any shop across the street and around the world? The only reason women are crazy for diamonds is for the way it is being marketed by big companies by calling it a woman’s best friend and saying “Diamond is forever”. These companies control the supply and demand of diamonds to keep the prices high and make it look difficult to achieve. For this very reason it has become a status symbol to own a diamond.