The best way to get an answer for this would be by first asking oneself the prime reason for buying diamonds. The immediate logical answer with most women is “Because a diamond is beautiful and is forever”, which is 100% true as we all know that a diamond is indeed a very beautiful gift of the nature. But no one has ever given a thought on why a diamond is so expensive or why is it really over-rated. Most people think that it is so, because a diamond is a rare gemstone, which is a complete misconception! Just imagine if it is genuinely so rare then why is it available in any quantity in any shop across the street and around the world? The only reason women are crazy for diamonds is for the way it is being marketed by big companies by calling it a woman’s best friend and saying “Diamond is forever”. These companies control the supply and demand of diamonds to keep the prices high and make it look difficult to achieve. For this very reason it has become a status symbol to own a diamond. With Moissanite now in picture everyone can quench their thirst for diamonds. As the fire, luster and brilliance of a Moissanite is more than a diamond you do not have to invest high on diamonds. As far as durability is concerned a Moissanite comes with a lifetime guaranty certificate that it will never lose its luster and brilliance for the lifetime! So even a Moissanite is beautiful and is forever! For a better understanding, below is a comparison chart between Diamonds, American Diamonds or CZ (Cubic Zircon) and Moissanite on the basis of 3 main criteria that a customer uses before investing in jewellery: | FEATURES | DIAMONDS | CUBIC ZIRCONZ(American Diamonds) | MOISSANITES |
|---|
| BEAUTY | YES | OK | YES | | DURABILITY | YES | NO | YES | | AFFORDABILITY | NO | YES | YES |
Besides this many people have a misconception that diamonds are a good investment, but the truth is these people have always bought diamonds and have never tried to sell them. Even if your traditional jeweler buys back your diamond at 10-20% less of the sold price the amount lost on that “good investment” is huge. This can be best explained by the following example: | PARTICULARS | DIAMONDS | MOISSANITES |
|---|
| 1CT I, J VVS | Rs 2,00,000 /ct | Rs 20,000 (1ct Equivalent) | | RESELL AFTER 1 YEAR | 20% Less = Rs 1,60,000/- | 30% Less = Rs 14,000/- | | LOSS | Rs 40,000/- | Rs 6,000/- | | INTEREST ON INITIAL INVESTMENT (1 YEAR) @10% | Rs 20,000 | Rs 2,000 | | TOTAL LOSS | Rs 60,000/- | Rs 8000/- |
Figures shown above are only for illustration purpose to set an approximate example which may vary from different gemstones* *30% less is FIONA buy back policy only on studded moissanite jewelry It is evident from the above table that loss incurred in diamonds will go on increasing over a period of time if the interest during this period is calculated. Above all, statistics have shown that only 0.001% people have ever sold back their diamonds or diamond jewelry which proves that investment in a diamond is a dead investment. It is primarily because of the emotion attached with it, that refrains people from giving away their diamond jewelry and so they preserve the old designs and sets for years or finally gift them to the next generation of the family. But now with Moissanites you can flaunt more jewelry designs on different occasions at much lesser price and get more and more compliments, so invest right invest in Moissanite! |
